A definitive guide on sending cold emails that actually get results in 2024.

• Give value first: Do not send an email pitching a call on the first touch point, give a video, or an asset that the prospect can read to show your competence.

  
  

• Be creative: Don't stick to the regular cookie cutter frameworks, try things like 'poke the bear' questions, try short emails, try long emails, test, test, test. While it's tempting to use readily available templates online, remember that they may not be as unique as you'd like, having been widely adopted by others. Instead, let these templates inspire you, and infuse them with your own personal touch to stand out.

  
  

• Never be too broad: Always make every campaign feel personalized, even if you are targeting a broad industry and a broad set of job titles. No personalization is a one-way ticket to the spam inbox. Even mentioning variables as simple as the leads first name and company name goes a long way.

  
  

• Add more spintax: Spintax every single word that isn't a connecting word. For example 'and,or,after, also'. For every 1000 emails per day you send, double your spintax. This is used to avoid email spam filters. If you were to send the exact same word for word email to 1,000 people within the span of 3 hours, you would most likely trigger most of the filters.

  
  

• Ask Questions: Learn about the angles and campaigns other people are running, no matter how good you are at cold email, there is always someone running an angle you've never even thought of.

  
  

• Track & Analyse Performance: Have weekly and monthly KPIs (Key Performance Indicators) to keep you on track with your cold email performance. Monitor metrics like positive reply rate, booking rate, and reply rate to measure success and identify areas for improvement. Do not get caught up on monitoring open rates as it is a vanity metric.

  
  

• Make Good Assets: When you send someone your sales asset, that is the first taste they get of how good you are at what you do, if you send them a bad asset they will assume you are not competent and the conversation won't go anywhere.