Making The Most Out Of Your TAM

Having a small TAM is rough.

But it's not the end of the world because there are workarounds.

Here are 5 steps you can take to maximize your TAM.

1. Keep the volume low.

If you have a TAM of 5,000, most cold emailers will have run out of leads after day 3. This is not the way to go, you may not have validated your offer yet, meaning if you send it to everyone you blew your one chance. Run your campaigns at a very low volume, to begin with until you have validated your offer.

2. Stay broad at first.

Do not make sniper-targeted campaigns because you will barely have a list to send to, stay broad location-wise, job title-wise, and offer-wise.

3. Ram the TAM.

This is a funny phrase we came up with, it means rinse your TAM as many times as you can. A good rule of thumb is to go through your whole TAM 2-3 times, then scale the offer with paid ads.

4. Run multiple channels.

With a 5,000 TAM, you need to run multiple channels. For example, if you only run cold email, you have 5000 opportunities, but if you run cold email, cold calling & LinkedIn you have 15,000 potential opportunities.

5. Network

You need to maximize every potential opportunity, so getting to know the market and warming up prospects is key. Traditional networking falls under this category: everything from conferences to 3-way intros.